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The voice recognition technology is becoming more precise and more versatile time. It is estimated that the accuracy of our voice assistants has increased by 95% since 2013, which implies a substantial improvement in the use of these tools.
Introduced by Google in 2011, the technology of voice search has experienced a major breakthrough. With the new enhancements implemented in speech recognition technologies, these searches are currently leading search marketing.
At present, statistics relating to 2018 and 2019 indicate that 41% of adults searching by voice to the least once a day. Accordingly, projections show that by 2020, at the least 50% of all searches performed on the Internet will be through voice assistants.
With the hectic pace of life that we handle every day, attendees voice become very necessary because they allow us to multitask without needing to stop to search for information or make a call. This is especially useful at times when your hands are busy as cooking, driving or for parents who have small babies.
In addition, using the tool of the wizard voice of our smartphone allows us to obtain the most accurate information immediately because it is faster to type speak.
According to trends, we know that voice searches focus on local results. 58% of US consumers in 2018 found a local business through voice searches, thinking that in 2016 only 20% of searches was through voice assistants.
Users use voice search for practical issues, such as knowing the temperature, a store location, hours of operation of the bank, which is opened a restaurant days. That is why a way to use voice search optimized way is to create content that meets these or other related questions.
Although many business voice search is only one alternative and are arranging their content similar to the questions of users; the real way to get the benefits of voice search is to create specific content for this.
For example, if you want to buy some vitamins, write in the search "energy vitamins" or "vitamin good". But if you use your voice assistant you asked: "What are the best vitamins in the market." So think about the questions that will users is fundamental to optimize your voice searches. For this there are tools like Answer the Public or People Also Ask.
READ MORE also about TRANSPORTATION SEO HERE
The key is to ask questions according to the trip of a consumer, ie that are useful at any stage that the customer is, accompanying him from identifying the need for it until you are loyal to our products. What, who, how and why, are keywords in these questions, how to expand FAQ section all the important areas of your site.
Voice Search on only the most relevant result is what matters, so it is essential that your content is as well positioned as possible. While the use of markers such as Schema not improve voice search, it does help to have your content more relevant and can be found at the top of searches.
Here are some recommendations:
Loading time: Should take NO more than 3 seconds.
Conversational content: Answer questions during the trip of a consumer journey.
Short answers: They favor the short answers in voice search queries.
Write in simple language, on level of 12 years old.
Adition: extensive search for answers, with an average of 2400 words.
In the field of voice search, the key is to think ahead. In some years, our phones can not only listen to us and help us get information. Wizards homes every day are more developed and are expected to continue to increase its capabilities. It is a new world where information will be understood without visual references and in terms that are easy to pronounce and understand.
Considering this, create content optimized for voice search is an advantage to improve your traffic and your interactions with users, especially on mobile devices. If you want to take full advantage, we recommend working with an agency performance to quickly achieve the best results.
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